BRCC Lives Up to Its Reputation for Honoring Veterans

Published on April 18, 2019  |  By 99point7percent 
In Second Amendment, Uncategorized

I buried my father last week. For the week following, I stayed with my now-widowed mother, running errands, sorting through Dad’s stuff, playing the handyman here and there, and just being there for her while she adjusted to her husband not being there anymore.

I had run out of my favorite coffee (Black Rifle Coffee Company’s Murdered Out), and had some ordered to Mom’s house while I was there. When it arrived, she remarked how much she and Dad enjoyed their coffee.

The past two Christmases, I sent family boxes of Black Rifle’s K-cups. Everyone seemed to enjoy the coffee.

At Mom’s remark, I quietly ordered another box for her, to arrive when I left to return home. Then, I had another thought.

Dad was a veteran, USAF, serving in the years between Korea and Vietnam, being stationed in Newfoundland during part of his tenure with them. Before retiring, he worked with veterans, both in an official (in the NCDVA) and personal capacity (with the American Legion).

The day of his memorial service, the USAF sent Honor Guard airmen to fold and present Mom with a flag.

I knew BRCC was veteran owned and operated, and has a tremendous heart for the veteran community, as is proudly printed on every bag they ship: “A portion of profits go to Veteran, LEO, and Gun Rights Organizations.”

So I thought, would they do a favor for me to help comfort Mom?


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I wrote to customer service, telling my situation, and asking them to simply add a sympathy or condolence note for my Mom. They wrote back in very short order, regretting that they couldn’t include a note in the order I had placed, but they would do something, and they thanked me and my family for Dad’s service.

They made good on their promise. Mom received a special something from them while I was in the air on my way home in Alaska.


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I can’t tell you how much that meant to me. But this isn’t the first time I’ve heard of them going out of their way to honor and help veterans.

And I personally will continue to buy their coffee. It’s good coffee from a good company, run by good men and women.

NO DISCLAIMER NEEDED: Neither I nor 2ANews receives anything from BRCC for writing this up. The quality of their product and service is advertisement enough, which is why they continue to thrive as a business, and I have no problems telling people this.

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Jeremy T. Hatfield has been observing the Great American Gun Debate ever since he got his first handgun and concealed carry permit in 1999. He currently produces weekly Pro-2A videos for his Facebook page, "Here's What's Missing," which got him noticed for providing weekly content for 2ANews. Born and raised in the South (and, yes, his forefathers fought in that Feud along the West Virginia-Kentucky line), he got his undergraduate degree in German from Western Carolina University, his Master's in German Literature from the University of Tennessee, and has worked in teaching, counseling, advertising, tourism, and currently helps run a hardware store in Alaska's Interior.

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